Make It Stop




For many, the month of May means an endlessly filling inbox rife with reasons to celebrate and, yes, spend around Mother’s Day. For those who have experienced loss around motherhood, in any of its forms, including: 

  • PPD
  • Pregnancy Loss
  • Stillbirth
  • Loss of Mother
  • Poor Relationship with Mother

Mother’s day solicitations can feel like an onslaught of painful reminders. With each refresh comes the potential of yet another uncomfortable jolt of a range of complicated bereavement, not easy stuff. This year, some wonderfully caring brands have taken a kinder approach. Blue Mercury, Dana RebeccaUrban Stems, 1-800 Flowers, Frye, Blue Bottle Coffee, EtsyMaman, and others have offered to remove anyone who asks from these lists. This reflects not only cultural sensitivity, but authentic interest in the health of the relationship between brand and customer. 

While sites may still push Gifts and ways to honor Moms, at least one’s email is free of the suggestion turned trigger. 

Thank you to the brands who took the time to think this one through. Thank you to the executives who are showing their understanding of consumer-facing respect. And to those who, despite the money to be made from this “holiday,” know that their reputation for care is worth more…


Make It Stop

Summer Intern

The It’s Working Project is thrilled to open applications for our summer internship.

Our commitment to anyone on our team is real and ongoing. We want to be a part of your evolution – you will grow, learn and most certainly laugh as you support our work. Ideally, you are a student looking for a credit-earning opportunity. This is a time sensitive project which will afford you not only the experience of deadlines and full-team engagement, it will also provide you with an understanding of all sorts of fabulous experiences including presentations, team meetings, strategic planning and much more. You will have fun, make connections for life and find energy and excitement in your work.


Motivated. Energized by a great idea. A high-level problem solver who takes pride in a job well done. Eager to engage with a small and passionate team best known for their pride in all they do. You are a super organized individual who would bring a lot of smarts and care to the digital side of It’s Working Project.


To include: developing a category strategy for stories. Implementing strategy via tactics on and off site. Updating all legal usage forms to comply with changes and upcoming book projects. Analysis of existing site and SM initiatives.


This work can be done remotely. We are based in Chevy Chase, Maryland. Hours based on your class requirements though no less than 15 per week. We are an equal opportunity employer and deeply committed to the power of true diversity.

Send your resume to: INFO@FORTYWEEKS.COM


IWP Summer Intern