Meet our Partner – Heidi Raunch, Co-Founder of Belabumbum


Heidi Rauch is about as authentically interested in and deeply committed to the well-being of expectant and new mothers as they come. Since 2002, Belabumbum has made responsibly sourced products designed to soothe and nurture a woman through her maternal journey. From pregnancy into motherhood – Belabumbum is an expression of much needed TLC. Belabumbum cares, nurtures and loves the new mother at a moment when cooing at new baby is the main event. The brand is all about reminding Moms to care for themselves. It is my favorite gift to give — one which tells the new mother that you see her, and want to send some love her way. To be candid — I still wear Belabumbum- the fabrics are that good, the cuts that kind and nothing is better for lounging, napping or the elusive good night’s sleep! 


Another reason to love Belabumbum is supply chain based. This means paying close attention to the whole of the manufacturing, distribution and promotional process. Since their start, Belabumbum has prioritized fairness and care along their supply chain and remained committed to promoting women’s well-being – from the woman who bastes those first stitches, to the mom who is anxiously awaiting her new baby


As long as I have known Heidi (which lucky for me is decades!) I have been impressed by her dedication and drive. All in the name of mother. She has been a friend to me and The It’s Working Project — including us in her mission through the years. We have enjoyed a remarkably synergistic relationship which has ranged from dog walks to biggest thinking, strategic planning and everything in between. All in the name of women everywhere. 


Recently Belabumbum grew, joining forces with Adore Me, the disruptive lingerie e-commerce company known for their inclusive size range and commitment to promoting inner confidence for all women – not a bad duo!


Now, with the new and expanded Belabumbum nearly anything is possible. I cannot wait to see what Heidi dreams up next.