It's Working Project

“Once I became a mom, I felt like everything was more manageable, and nothing seems impossible.”

One mother reinvents her career path from teacher to entrepreneur.


Amy Lupold Bair had a plan: she would teach middle school English and Drama, have two kids, two years apart, and she’d stay home while they were young. “My husband and I agreed I would go back to teaching when the oldest was in kindergarten and the youngest was 3 years old,” she said.

But as that time approached, Amy had a change of heart. “I realized I didn’t want to go back to the classroom. There was not one piece of me that wanted to go back to teaching.”

She had about a year to figure out something else. “I wanted to look into freelance writing,” she explained. “People said, ‘Start a blog, you have a place you can send people to view your work.’ So I did.”

To promote her new blog, Resourceful Mommy, Amy created a “Twitter Party” with hashtags and supporters all tweeting about the site. After the first Twitter Party, she was approached to do three more on behalf of other companies. Amy had found a niche — in marketing.

She started Resourceful Mommy Media, a thriving marketing company, and pioneered Twitter parties as a must-do marketing venture for companies looking to increases their social media presence. “Motherhood inspired me to find the creative and professional outlets that would work for my family, not just the ones that were available to me in the traditional work world,” she said. “I don’t think I would have been so creative in how I structured my life professionally had I not become a mom. Once I became a mom, I felt like everything was more manageable, and nothing seems impossible.”

Amy has since transitioned away from most of the day-to-day operations of Resourceful Mommy Media and spends much of her time volunteering for her church while still caring for her two kids, Emma (10) and Noah (8). She loves the balance that she’s found and is proud of the risks she’s taken to get there.

For other moms looking to make a change, Amy encourages thinking of creative, less traditional routes. “You don’t have to have a traditional path, find something that works for you and your family. Don’t be afraid to get creative.”