The It’s Working Project provides high-impact, research-driven strategies to meet the evolving needs and shifts in workplace policy and culture.


The It’s Working Project partners with private-sector workplaces as they explore and establish easy-to-execute programs to support working families. Our perspective is that of the full equation – from the broadest view of individual need to brand positioning and commitment to the whole of an employee’s life.

Our low-cost, high-impact strategies are designed to course-correct existing concerns and proactively cover the full spectrum of the relationship between, and needs of, employer and parental /caregiving employees and students. Our format is a long-overdue nexus between culture and communications – creating ultimate impact and assuring immediate progress.

Using our proprietary methodology, we make sense of everything from the complex issues of leave to return resources, calibration, communication and beyond.


These easy-to-implement workplace changes improve employee retention, productivity and morale at a critical juncture in both men’s and women’s careers and education. We provide real-time solutions to support returning parents and caregivers in your workplace, catered to fit your individual needs.


Our partnership helps you easily meet existing and future needs, and support you as you integrate that commitment into your internal and external messaging.

We understand that parental leave is very different from the quickly rising need for elder-care support. And flexibility has new implications. Yet this new Panini generation (think childcare + work + eldercare) is quickly growing. And while there is no singular solution, there are ways to set-up for success, to proactively deal with the demographic and cultural shifts underway.

We remain curious and eager to create much needed shifts with you and your team – redefining what works and maintaining your commitments in notable ways.

For more information, please contact the It’s Working Project to begin the conversation.

"For private sector companies committed to supporting new families, the It's Working Project is the ideal partner to create straightforward, easy-to-execute policies and resources in the workplace. As we've seen time and again, corporations that take care of their working families see greater retention, improved morale and better productivity - even positive media coverage!”

Peg Moline, Founding Editor in Chief, Fit Pregnancy Magazine